About
A Bit About Me
For the last few years I've worked at the intersection of growth, marketing, and community.
I'm less interested in hype and more in the craft: how ideas find the right people, how communities actually stick around, and how a good story turns attention into something real. I've advised founders, helped teams find their footing, and grown communities from a cold start.
When I'm not doing that, I'm usually deep in some new rabbit hole, a protocol, a tool, a market I want to understand. Curiosity is basically the job.
- 0+Years in the space
- 0+Projects advised
- 0+Campaigns orchestrated
- 0+Growth systems built
What I Do
Things I Work On
- 01
Growth & Systems
I like designing the whole system from the start, how people first hear about something and how they end up sticking around. Positioning, funnels, go-to-market for launches, and the unglamorous plumbing that makes growth repeatable.
→ - 02
Creators & KOLs
I enjoy working with creators as real partners, not one-off posts. Finding the right voices for the right projects and audiences, building genuine relationships, and letting them tell the story their own way.
→ - 03
Partnerships
Some of the best growth comes from the right collaboration. I've sourced and structured ecosystem partnerships and co-marketing deals. Connecting the right teams in ways that actually make sense for everyone.
→ - 04
AI & Automation
I'm fascinated by how AI is changing the work, scaling content, personalizing the way we reach people, and quietly taking the busywork off everyone's plate boosting our creativity.
→ - 05
Story & Narrative
I care a lot about story. Positioning, messaging, and the narrative that makes people actually care about what you're building instead of scrolling past it.
→ - 06
Community
I've built and grown communities from a cold start. Onboarding, engagement, retention, the human stuff that turns a follower count into a real place people want to be.
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Highlights
The Side Quests
Side projects, highlights, experiments, and random things I build when I'm curious. I'll drop them here as they happen. More coming soon.